Author Archive

Sue Semrau

Do Unto Others...
The Great ones know character is defined by how they treat those who can not help them.

As many universities begin their fall semester this month, one of the most innovative yet under-publicized periods of the college sports calendar begins. Several years ago, NCAA rules changed to allow college basketball teams - both men's and women's - to take one pre-season out-of-country trip every four years, where the teams compete against their contemporaries from other lands. I've always been fascinated by these trips and almost every coach or player I've talked to over the years has said the trip changed the dynamic of that year's team, opening players' eyes to parts of the world they've never seen and inspiring an esprit de corps that bonds players together.

But no story of a team and its pre-season trip rivals the one I heard a year ago from Sue Semrau, the head women's basketball coach at Florida State.

Building Your Personal Brand

Everyone recognizes the value of a brand. In fact, BusinessWeek magazine once said that Coca-Cola’s brand alone is worth $67 BILLION. But you don’t have to be a Fortune 500 company to be a brand. Today, in the Age of the Individual, every one of us is a brand. And, just as executives at Coca-Cola must do, it is your responsibility to increase your brand value daily.

Serena Williams

It's Personal...
The Great Ones hate to lose more than they love to win

Serena Williams was a perfectionist long before she was a serious competitor on the tennis court.

"When I was 5 years old and in kindergarten, we had a project due and I was up late working on it, so late that my mom had to force me to go to bed," she told me in an interview for SUCCESS magazine. "But I kept getting back up because I wanted to re-do the project until it was 100 percent perfect. Eventually, I fell asleep and didn't get it done because I wanted it to be perfect more than I wanted to just get it done."

When The Media Comes Calling

In today's age of instantaneous communication, companies and individuals alike need to be more knowledgeable than ever when it comes to media relations. If a member of the press contacts you, will you be ready for that call? How will you react when a question comes your way that you weren't expecting? And what if you actually want to tell your story? Is there a trick to getting a reporter to see your story as worth telling?

Jim Craig

Hope for the Best, But...
The Great Ones prepare with a purpose

The images are timeless: the clock ticking down, the wild celebrations in the rink, the goalie wrapped in an American flag, and legendary sportscaster Al Michaels screaming the now-iconic line, "Do you believe in miracles?" The 1980 U.S. Olympic hockey team's defeat of the Soviets is the greatest upset in sports history. Disney even got in on the act with the release of its blockbuster movie Miracle in 2004, which won an ESPY as the best sports movie of the year.

Some of the Winning Teams Don Yaeger works with


DELL
Chevron
Microsoft
Hewlett Packard
BROCADE