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Apply The 60-Minute Rule To Avoid Getting Fired… Or Embarrassing Your Team

It took all of fifteen minutes for sideline reporter Tracy Wolfson to bring up Pittsburgh Steelers wide receiver Antonio Brown’s Facebook Live locker room fiasco during CBS’s nationally televised broadcast of the AFC Championship game. And while her broadcast booth cohorts quickly refocused viewer attention on the Tom Brady special unfolding on the field, the mention of Brown’s week-old off-field antics underscore a topic I’ve been thinking about for a while now.

Consider this: What happened to Steelers head coach Mike Tomlin could happen to any boss across America. Brown’s unauthorized live streaming of his coach’s post-victory pep-rant from inside the locker room, provided the world with an unfiltered view of the team’s most intimate interactions. It also accentuates how distracting and damaging a single player’s (or employee’s) indiscriminate use of a social media platform can be to the collective efforts of a team (or company). The Steelers should be been single-mindedly focused on surmounting the very real (not real-time) challenges that crop up on the road to a Super Bowl championship. instead they were swept up in a self-induced maelstrom.

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Some of the Winning Teams Don Yaeger works with


DELL
Chevron
Microsoft
Hewlett Packard
BROCADE