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Lesson 1

Great Teams Understand Their

Great Teams Understand Their "WHY"

They are connected to a Greater purpose. Learn how to constantly remind your players and employees of who they are in service of while being acutely aware of downstream beneficiaries.

While profit and loss is extremely important to the success of a business, the Great Teams make sure that there is a connection to a Greater purpose. The more a company creates “mission moments” for employees and team members to understand that Greater purpose, the better off the team will be when it comes to enduring any challenges along the way to achieving its goal. Additionally, Great Teams are constantly reminding its players and employees of who they are in service of and are acutely aware of the downstream beneficiaries to their services or products.

In this lesson, you will learn ways to truly identify your corporate “why” through practical exercises and lessons from Great Teams in sports, business, and non-profit organizations.

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About Don Yaeger

Don Yaeger - Certified Speaking Professional (CSP), longtime Associate Editor for Sports Illustrated, 11-time New York Times best-selling author, leadership expert and executive coach.

Don Yaeger is a Certified Speaking Professional (CSP), longtime Associate Editor for Sports Illustrated, 11-time New York Times best-selling author, leadership expert and executive coach.

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