Job security. Everyone craves it, especially when the world feels upside down.

And nothing gives that stamp of approval like being widely considered the most talented in your industry, a proven winner, and the face of the company—or so I thought. Everything about surefire first-ballot Hall of Fame quarterback Aaron Rodgers’ career with the Green Bay Packers has turned that notion on its head. Can you imagine being a Super Bowl Champion for one of the most iconic NFL franchises, a past recipient of the League’s MVP award, and an 8-time Pro Bowler, but still having critics doubt whether you can get the job done? Worse, imagine your own team being your biggest skeptic. That’s the life of a man who’s had to endure the cold winters on the frozen tundra of Green Bay’s Lambeau Field as well as the frigid support from Packers management.

There’s no question this is a landmark year—one that, for a myriad of reasons, will be viewed in the years to come as a major inflection point in our respective lifetimes. For instance, this upcoming college football Saturday will be must-see television when Vanderbilt University and the first-ever female player on a Power Five conference team take on the 11th ranked Georgia Bulldogs. Should you tune in to see Sarah Fuller lining up for kickoff, know that she won’t be making history—she did that last week.

As you carve the Thanksgiving turkey, slice the holiday ham, or jockey for position around the buttered rolls this week, you should also make plans to indulge in what Hoosier football has been serving under Indiana University head coach Tom Allen. This month marked their first top ten ranking in 50 years and, just last week, they were one touchdown away from feasting on an upset of college football powerhouse Ohio State. The more I learn about the leadership at IU, the more I realize the successful turnaround for the program has been marinating since 2016 when Coach Allen first set foot on the Bloomington campus as defensive coordinator. That’s when he introduced a recipe that calls for three ingredients, stirred by the letters: L-E-O.

Failure should always leave a mark. But it’s how you respond to failure that will determine whether that mark can highlight your greatness. No business leader, entrepreneur, coach, or athlete ever sets a goal to finish 38th in any competition, so I’ll spare you the silver lining of golf great Tiger Woods’ finish at The Masters—a tournament he’d won five times in his career, including just last year.