Heidi Durflinger doesn’t see herself as simply leading a travel company—she sees her role as creating life-changing experiences. As CEO of EF World Journeys US, she believes meaningful travel begins with connection, not transactions.
Heidi shares how growing up in the small farming town of Belleville, Kansas, gave her a global mindset. Her parents welcomed international exchange students into their home, and at 16, she became one herself—studying in Bologna, Italy. “It opened up my eyes to the world,” she said.
That early experience still shapes her leadership today. “Our business is built on trust,” she said. “We connect with customers just to check in.”
In this episode, you will learn:
- Why connecting to customers is just as important as offering them something in the marketplace.
- How training for an ultramarathon helped Heidi break big goals into small, achievable steps.
- Why extending your goals as you grow builds confidence and momentum.
Listen now!
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