Award-Winning Leadership Speaker, Executive Coach & New York Times Best-Selling Author

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NASCAR Hall of Famer, asks: Are you
valuing your people over profits?

Episode 27

Rick Hendrick, NASCAR Hall of Famer, asks: Are you valuing your people over profits?

Episode 27

Rick Hendrick grew up on his family’s farm and turned his passion for the automobile into several successful business ventures. The first, Hendrick Automotive Group, country’s largest privately held automobile dealership group. With more than 130 retail franchises from the Carolinas to California, the company employs more than 10,000 people with the motto: Prioritize your people over profits. The company’s top 15 leaders have been with Hendrick for an average of 25 years, a record of longevity and loyalty that would be hard to match in any industry. Secondarily, he founded Hendrick Motorsports in 1984. Since then, his team has won an all-time record 13 NASCAR Cup Series championships. His rock-star roster of drivers has included Jeff Gordon, Jimmie Johnson, Dale Earnhardt Jr., and Chase Elliott.

This episode explores the ultimate formula for competitors who want to keep their team revved up, including: Keys to proper communication, how to celebrate IMPROVEMENT as much as success, and how to limit mistakes.

“You can only drive people for so long,” Hendrick said, “but you can lead them forever.”

You will learn:

  •  5:30   Rick’s childhood and humble beginnings.
  • 12:15  The best way to motivate your team.
  • 17:00  How Rick’s team leveraged the lessons they learned in the Pandemic.
  • 21:00  How to appreciate challenging times.
  • 29:30  The difference between driving people and leading people.
  • 32:00  How to speak truth to your team.


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About Don Yaeger

Don Yaeger

Don Yaeger is a Certified Speaking Professional (CSP), longtime Associate Editor for Sports Illustrated, 11-time New York Times best-selling author, leadership expert and executive coach.

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