Marketing expert Ryan Alford says: The questions an interviewee asks you reveal more than any answer.
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The next time you find yourself lined up for a job interview, follow Ryan Alford’s advice: Do your homework and arrive prepared to show your interviewers more than your record of accomplishment. Yes, your experience and skills count, but they are probably not as important as another trait: your curiosity.
“I actually learn more about people by the questions they ask than the questions I ask them,” Ryan noted, “It shows how much research they’ve done, how much interest they have, and how much curiosity they have.”
As a boy growing up tall in South Carolina, Ryan Alford developed plenty of drive going toe-to-toe with another intense basketball player, young Kevin Garnett, and even played briefly on the same AAU team as the now NBA Hall of Famer. After graduating from Eastside High School, Ryan went to college at Clemson, not to pursue basketball but rather business. From there, he worked as a “Mad Man” in New York before returning to South Carolina to join Erwin Penland, a South Carolina ad agency. Before he was through there, Ryan would be part of a team that built a $50 million advertising account with Verizon Wireless, including the launch of the iPhone, beating out several big Manhattan agencies in the process.
Today, he runs his own marketing consultancy, where he cultivates the kind of “radical” thinking needed to provide world-class services to clients. If you are a business leader interested in maximizing your team’s creativity, this podcast is for you, offering insights that include two entrepreneurial qualities that corporate leaders can cultivate today.
You will learn:
- 3:00 Ryan’s experience playing basketball with Kevin Garnett.
- 5:00 Why talent alone is not enough to be great.
- 10:00 The power of an underdog.
- 17:00 Do not shy away from sharing a “bad idea.”
- 22:00 How to develop your personal brand.
- 25:00 The radical formula for building Great marketing campaigns.
- 23:30 Why silos are death for team spirit.
- 24:45 How to break down the sales vs. service silo.
- 28:00 How to establish a clear vision.
Resources:
- Listen to Ryan’s Radcast.
- Follow Ryan Alford on Instagram.
- The viral sensation “Dancing Dentist” Ryan and Don mentioned.