Even the Greatest winners… fail from time to time.

But the way they choose to respond to their shortcomings–how they talk to themselves after a loss–reveals much about their personal character.

When it comes to engaging our teammates or colleagues after a loss, most of us are supportive and encouraging. Maybe they took a bad shot or didn’t land the client they were working towards; whatever the case, we are usually willing to give them a pat on the back and a pep talk that says, “You’ll get it next time!”.

Have you ever experienced a moment so powerful, that it motivated you to work harder, live better, or to be Greater?

Phil Lussier, board chairman of the Make-A-Wish Foundation, describes these as “mission moments.” Lussier began his experience with the company as a Make-A-Wish parent. After his seriously ill child had been granted a wish, Lussier was emotionally empowered to become involved in the foundation. Since then, he has continuously stressed to other Make-A-Wish employees and volunteers the importance of remembering the company mission by experiencing moments. At every board meeting, Lussier has a wish child make a visit and share with the board members about their Make-A-Wish experience. These heartfelt moments remind everyone in the room of the true purpose for their hard work.