Pro sports team executives Brett and Michael Yormark play off each other to raise the bar for individual performance.

When New Jersey Nets CEO Brett Yormark needs to find ways to creatively market his NBA team, he doesn’t have to look in the mirror… though sometimes it may seem that way. Often, he calls his brother Michael, the other half of the only identical twins running professional sports franchises in the United States.

Larger-than-life team owners are easy to love—and easier to hate—depending on which colors you wear.

Dallas Mavericks owner Mark Cuban, as featured in the November 2011 issue of SUCCESS, and Dallas Cowboys owner Jerry Jones may be the most visible of the newest generation of owners, but they join a storied line of men who have not been afraid of the limelight. The result of such visibility, however, seems to be something of a mixed bag.