Award-Winning Leadership Speaker, Executive Coach & New York Times Best-Selling Author

Have Don Yaeger speak to your team!

The Secret Recipe to Starbucks' Success

The Secret Recipe to Starbucks’ Success

Longtime Starbucks International President Howard Behar is no longer with the company, but that doesn’t stop him from cleaning up the condiment stand when he drops in for his cup of coffee.

“I’m very proud,” Behar said of the company he helped build. “I’m just as protective as I’ve always been and I’m just as critical as I’ve always been. I still clean up when I go into stores and pick up papers. That’s never going to stop. I’ve been doing that my whole life. I love the place, love it. I love what it represents and I’m angry when I don’t think it represents everything that it could.”

For more than twenty years, Behar guided Starbucks, serving as president of its North American operations and of Starbucks International. When he joined Starbucks in 1989, there were only 28 stores located around Seattle. Now it’s a global phenomenon.

Connect with Don Yaeger  

Where would you like to start the conversation?



413 N. Meridian St.
Tallahassee, FL 32301

 (850) 412-0300

Follow Don Yaeger


Certified Speaking Professional (CSP)

About Don Yaeger

Don Yaeger

Don Yaeger is a Certified Speaking Professional (CSP), longtime Associate Editor for Sports Illustrated, 11-time New York Times best-selling author, leadership expert and executive coach.

 Read Full Bio here

    Your Cart
    Your cart is emptyReturn to Shop


    Don Yaeger

    Don Yaeger is ready to speak with you

    Connect With Don
    Anjie Cheatham – Director of Marketing and Events

    Anjie Cheatham
    Director of Live & Virtual Events

    Connect with Don's team directly by calling (850) 412-0300 (8:30AM – 6:00PM EST)

     Send Email