Want to read along? Download the transcription of this interview here.
Louis is responsible for more advertising dollars targeting African-American consumers than any other professional or company in history. And he put those dollars to good use… he has led an incredible 21 straight years of advertising revenue growth. His athletic accolades are as impressive as his corporate success. Louis was the co-captain of the 1974 State Champion Track Team at Lane Technical High School in Chicago and was awarded a four-year track scholarship to Drake University. In this episode, you will discover how he uses the lessons from the track in his leadership today.
You Will Learn:
- 4:00 How to set strategic goals.
- 13:00 How Louis’ track and field teammates rallied around him after he experienced racism at a young age.
- 17:00 A behind the scenes look at what it was like to be coached by Olympian Wilma Rudolph.
- 17:30 Success includes three components: RAW TALENT, WORKING HARDER THAN EVERYBODY ELSE, and REFINEMENT of physical, mental, and emotional mechanics.
- 29:00 How building a team with diverse backgrounds can accelerate your growth.
- 40:30 The lessons you can take from all of your teammates, even if they are younger or new to the team.
Resources:
The 8 questions you need to ask yourself so your goals have greater impact:
- How am I showing up that will motivate people, not only internally but externally?
- How am I helping my teammates grow?
- How am I helping others be greater as a person, have I made someone’s day recently?
- What am I doing for my local community, for the world?
- What am I doing to help the next round of leaders in this company?
- What am I doing for the next generation of aspiring leaders as a whole?
- Who coaches me? Who examines at me from the outside-in?
- What am I learning FROM the young people in my office (not just giving to them)?
- Connect with Louis on LinkedIn
- The Louis Carr Internship Foundation (LCIF) provides 12 paid internships in communications to undergraduate students of color during the summer immediately following their freshman, sophomore or junior year of college. Learn more.
- Learn more about Wilma Rudolph.
- Download the Greatness Bookmark.
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Greg Brenneman
“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”
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Simon Sinek
“Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”
Beth Brooke
“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”
Rick Hendrick
“We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”
Bill George
“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”
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