Mari Baker

As one of the first 30 employees at Intuit, Mari Baker couldn’t wait for her first one-on-one with the new CEO, Bill Campbell, a former football coach who became the business executive who mentored Jeff Bezos and Steve Jobs. Mari prepared assiduously for the meeting and sat down with the legend armed with matrices and talking points.

“We began the meeting, and he asked me how things were going, how I was doing, how my kids and husband were doing. Then, he said, Okay, see you next week,” Mari recalled. When the next week came around, they met again and had a similar conversation. She asked Campbell when they would “talk business.” He told her he could get the numbers and other KPIs from the CFO.

“What I really care about,” Campbell said, “is how you are doing because that will affect your ability to be good in your role. If your kids are struggling, if you’re not getting enough exercise or sleep, that’s going to affect your ability to do your job. I can look at the data without you here, Mari. I can only understand that piece when you’re in the room with me.”

The conversation became a new touchpoint for Mari’s own leadership style both at Intuit, where she rose to Senior Vice President as the company grew from 30 to 3,000 employees and went from $7 million to $700 million in revenue, and in a 20+ year career in which she has held CEO, President, and SVP positions in startups and Fortune 50 companies, and built some of the world’s most successful consumer brands including Quicken (Intuit, Inc.), BabyCenter (Johnson & Johnson), and PlayFirst (Diner Dash).

As a three-sport athlete in high school, Mari opted not to try out for Stanford’s track team and satisfy her competitive drive playing intramurals, eventually helping her team win the Intramural Co-Ed Flag Football championship. “Winning that championship was nothing to sneeze at,” averred Mari. Neither is the passion, experience, and perspective Mari brought to every endeavor, including board roles, advising CEOs, mentoring entrepreneurs, and advancing women in leadership.

“In sports, you’re trying to learn something new and go beyond your current skill set,” she noted. “In business, the same happens when people come up to you and say, ‘We need this to happen.’ And you have to be dumb enough to say, ‘Okay, I’ll do that,’ and then go experiment a bit and figure it out!”

The result, Mari adds, is that you’ll become known not as a dummy but as that most valuable of players: the go-to person.

You will learn:

•  5:00   How to look beyond your assignment to help your teammates.
•  7:30   How to ensure both men and women apply to work for your organization.
• 11:00  The most important metric that is found in the heart, not a spreadsheet.
• 14:00  Why the “myth” of work-life balance is not a myth at all.
• 26:00  How to recruit to your culture.

Resources:

• Learn more about YPO!
• Connect with Mari Baker on LinkedIn.