Imagine standing at the top of a black diamond ski slope with no bunny hill practice runs, only your dad’s voice telling you, “If you get scared, I’ll pick you up.” That moment shaped Amy Jo Martin’s mindset. Years later, when she got a call to teach Shaquille O’Neal how to tweet, she didn’t hesitate. She stepped into the elevator—and into a career that would change her life.
From her early days at the Phoenix Suns to founding Renegade Global and advising brands like Nike and Google, Amy Jo has lived her mantra: “You don’t brand yourself. You are yourself, and that creates your brand.” But her path wasn’t all highlight reels. At the height of her first company’s success, she found herself emotionally and physically bankrupt—until she started practicing what she now calls “calendar integrity.”
Amy Jo shares the hard-earned lessons of bandwidth vs. capacity, why every calendar entry is a vote for the life you live, and how to manufacture bravery when opportunity calls. She opens up about how becoming a mother forced her to 80/20 the 20%, stripping away distractions and doubling her company’s growth in the process.
In this episode, you will learn:
- How to practice “calendar integrity” so your time matches your values.
- Why deleting, delegating, and divesting are the keys to capacity.
- A simple strategy for manufacturing bravery in high-stakes moments.
Resources:
- Follow Amy Jo on Twitter and Instagram
- Check out Amy Jo’s podcast Why Not Now?
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