Author: Don Yaeger

Tony Siragusa

Written on August 6, 2010.

Former NFL defensive tackle I never thought writing a book could be fun. Don made it that. He was careful not to use my time when he didn’t have good questions to answer. I could tell I was working with a veteran.

Sue Semrau

Written on August 1, 2010.

Do Unto Others… The Great ones know character is defined by how they treat those who can not help them. As many universities begin their fall semester this month, one of the most innovative yet under-publicized periods of the college sports calendar begins. Several years ago, NCAA rules changed to allow college basketball teams – both men’s and women’s – to take one pre-season out-of-country...

When The Media Comes Calling

Written on July 26, 2010.

In today’s age of instantaneous communication, companies and individuals alike need to be more knowledgeable than ever when it comes to media relations. If a member of the press contacts you, will you be ready for that call? How will you react when a question comes your way that you weren’t expecting? And what if you actually want to tell your story? Is there a trick to getting a reporter to see your...

Building Your Personal Brand

Written on July 26, 2010.

Everyone recognizes the value of a brand. In fact, BusinessWeek magazine once said that Coca-Cola’s brand alone is worth $67 BILLION. But you don’t have to be a Fortune 500 company to be a brand. Today, in the Age of the Individual, every one of us is a brand. And, just as executives at Coca-Cola must do, it is your responsibility to increase your brand value daily.

Deborah Shane of Blog Talk Radio Interviews Don Yaeger

Written on July 14, 2010.

Serena Williams

Written on July 1, 2010.

It’s Personal… The Great Ones hate to lose more than they love to win Serena Williams was a perfectionist long before she was a serious competitor on the tennis court. “When I was 5 years old and in kindergarten, we had a project due and I was up late working on it, so late that my mom had to force me to go to bed,” she told me in an interview for SUCCESS magazine. “But I kept getting...

Jim Craig

Written on February 1, 2010.

Hope for the Best, But… The Great Ones prepare with a purpose The images are timeless: the clock ticking down, the wild celebrations in the rink, the goalie wrapped in an American flag, and legendary sportscaster Al Michaels screaming the now-iconic line, “Do you believe in miracles?” The 1980 U.S. Olympic hockey team’s defeat of the Soviets is the greatest upset in sports history. Disney...

Bobby Bowden

Written on January 1, 2010.

Believe… The truly Great have faith in a higher power. As the college football season came to its official close last night with the national championship game, one of the enduring memories of this post-season came at the Gator Bowl in Jacksonville. There, college football’s second all-time winningest coach Bobby Bowden was carried off the field as his Florida State Seminoles won in what was Bowden’s...

Hard Court Lessons Interviews Don Yaeger

Written on December 1, 2009.

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