Author: Don Yaeger

Building Your Personal Brand

Written on July 26, 2010.

Everyone recognizes the value of a brand. In fact, BusinessWeek magazine once said that Coca-Cola’s brand alone is worth $67 BILLION. But you don’t have to be a Fortune 500 company to be a brand. Today, in the Age of the Individual, every one of us is a brand. And, just as executives at Coca-Cola must do, it is your responsibility to increase your brand value daily.

Deborah Shane of Blog Talk Radio Interviews Don Yaeger

Written on July 14, 2010.

Serena Williams

Written on July 1, 2010.

It’s Personal… The Great Ones hate to lose more than they love to win Serena Williams was a perfectionist long before she was a serious competitor on the tennis court. “When I was 5 years old and in kindergarten, we had a project due and I was up late working on it, so late that my mom had to force me to go to bed,” she told me in an interview for SUCCESS magazine. “But I kept getting...

Jim Craig

Written on February 1, 2010.

Hope for the Best, But… The Great Ones prepare with a purpose The images are timeless: the clock ticking down, the wild celebrations in the rink, the goalie wrapped in an American flag, and legendary sportscaster Al Michaels screaming the now-iconic line, “Do you believe in miracles?” The 1980 U.S. Olympic hockey team’s defeat of the Soviets is the greatest upset in sports history. Disney...

Bobby Bowden

Written on January 1, 2010.

Believe… The truly Great have faith in a higher power. As the college football season came to its official close last night with the national championship game, one of the enduring memories of this post-season came at the Gator Bowl in Jacksonville. There, college football’s second all-time winningest coach Bobby Bowden was carried off the field as his Florida State Seminoles won in what was Bowden’s...

Hard Court Lessons Interviews Don Yaeger

Written on December 1, 2009.

http://rebuild2017.donyaeger.com/wp-content/uploads/2018/03/hard-court-lessons_2009_12_01_interview-with-don-yaeger-1.mp3

Tim Tebow

Written on September 1, 2009.

When Everyone is Watching… The truly Great embrace the idea of being a role model. Quick Disclaimer: I live in Tallahassee and, though I didn’t attend the school, I long ago became a fan of Florida State. And any supporter will tell you it is tough to offer praise of your fiercest rival. That makes this all the more difficult. But while celebrating the opening of college football this weekend, it was...