Chasing Greatness in Business

Over the last 25 years, I have spent time with some amazing champions trying to discern from them the secrets that allowed them to be enormously successful.

But more importantly, what were the secrets that allowed them to maintain success for extended periods of time?

And over the last five years, I have worked with great companies and associations on how they can teach their employees and members some of these lessons – the same secrets that these great champions applied.

During those conversations about success and greatness, I often have opportunities to speak with business owners and executives about their challenges. The challenge that comes up often is what to do with digital marketing.

I recently had the opportunity sit down and interview one of the greatest digital marketers I have ever met. He is a bestselling author and someone who has a complete understanding of the digital marketing space.

I asked Stephen to describe what he calls the Money Draining Mistakes and how these mistakes cause a company to lose sales and other opportunities. Excellent insights all great companies should apply.