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Award-Winning Leadership Speaker, Executive Coach & New York Times Best-Selling Author

Brian Peterson

AmeriLife Executive says: When you think you have communicated enough, communicate one more time.

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Leave it to a commuter to compare stepping into a new leadership role to merging onto a freeway. That’s where Brian Peterson’s mind goes when reflecting on his transitions from Allianz Life and TruChoice Financial to his current role as president of Accumulation and Retirement Income Distribution for AmeriLife.

“When you enter a new business, you have to merge,” Brian explained. “It’s not everyone else’s job to ensure you merge; it’s yours.”

Brian specifically references the New York City Freeway, where, paraphrasing Frank Sinatra, if you can merge there, you can merge anywhere. “Nobody cares that you’re merging in,” he added. He emphasizes that no two onramps or companies are the same in the art of successful integration.

“You need to either speed up, slow down, or maintain your speed,” Brian continued. “You don’t know until you reach the freeway how fast you need to go. So I think that the number one mindset you need as a new leader is to size up what’s going on around you, determine your speed, and find a way to merge with the rest of the employees and the company.”

Merging isn’t a one-and-done deal, but an activity you perform every day. In a company, it means reading the room and adapting to the prevailing pace. Effective leaders avoid a one-speed-fits-all mentality.

“The best coaches make halftime adjustments,” he noted. “In a new company, you need to adjust continuously.”

A former baseball and basketball player and coach, Brian shares his thoughts on how sports teach us to build high-performing teams based on solid fundamentals, including:

  • Using relationship building inside and outside work to create emotional momentum within your team.
  • Thinking about your leadership team as a well-balanced starting five in basketball, with defensive and offensive specialists and a deep bench of talent.
  • Being intentional in hiring people who not only have different skills from you but think differently too.

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Global Vice Chair of Public Policy for Ernst & Young

“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”

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Longtime Medtronic CEO, Harvard Professor

“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”

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