After playing for the Kentucky Colonels in the ABA, George Tinsley Sr. learned one of his greatest lessons from another Kentucky Colonel: the legendary Harlan Sanders, founder of KFC.
“Colonel Sanders would go out and visit the tables with the customers,” Tinsley said. “He was checking to see how they felt about the product, seeing where they were coming from, where they’re going, and also see what was left on the plate—what was being thrown away—to understand whether it was too much of a serving or whether that particular product just wasn’t good.”
It wasn’t just about the conversations Sanders had with customers; it was about his unwavering attention to detail. He observed what people left uneaten, what brought smiles to their faces, and even the smallest signs of satisfaction—or dissatisfaction. That commitment to understanding his customers helped shape KFC into one of the world’s most dominant franchises.
“He was very, very proud of what he was doing,” Tinsley said about Sanders. “He cooked in a white suit so the flour wouldn’t show. After he cooked and moved the food out, he would put his jacket on and go out there. He’d spend time in the lobby with the customers.”
Tinsley internalized Sanders’ philosophy and carried it into his own business ventures, building a remarkable career as an entrepreneur. “As I’ve grown my business, that was one of the most important things,” Tinsley said. “You have to have that contact with the customer base.”
Tinsley’s insights from the podcast reveal three timeless lessons every leader can apply:
- Every Day Is a Report Card. Tinsley believes that businesses should consistently review their performance on a daily basis. By regularly evaluating your processes, you can uncover opportunities for improvement that will keep you competitive.
- Turn Competitors into Opportunities. Tinsley recommends accepting competitors’ coupons to attract new customers. It’s not just about the sale; it’s about the relationship. Once you’ve got them in the door, you have the chance to earn their loyalty.
- Turn Obstacles into Opportunities. Every challenge can be reframed as a chance to innovate and grow. Tinsley credits this mindset with helping him navigate his own path to success.
Resources:
- Connect with George on his website
Never Miss An Episode
You will receive a FREE chapter from Don’s best-selling book on GREAT TEAMS when you subscribe.
Bonus Resource
Search episodes
Recommended For You
Love This Podcast?
We would be so grateful if you left us a rating and review!
Greg Brenneman
“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”
John C. Maxwell
“I am a subscriber because you are one of the greatest teachers, one of the best storytellers I have ever met, and I know you will maximize the people you have on the podcast. I’m telling everyone because when you find gold you point everyone to it.”
Simon Sinek
“Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”
Beth Brooke
“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”
Rick Hendrick
“We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”
Bill George
“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”
Leave a review on Apple Podcasts!
Step 1: Open the Apple Podcasts App.
Step 2: Search Corporate Competitor Podcast and click the episode art.
Step 3: Scroll to the bottom of the page and leave a rating and review.
BONUS Screenshot your review, and send to corporate.competitor@greatnessinc.com for a free gift!