Marta Norton
Corporate Competitor Podcast Episode 220
Marta Norton describes herself as a “maniac about soccer,” but by her senior year of high school, the game she once loved had left her drained.
“I was really, really burnt out,” she admitted. She walked away from soccer, a decision she would later regret.
Fast forward to today, and Norton is the Chief Investment Strategist at Empower, the second-largest retirement plan provider in the U.S., serving more than 19 million individuals across 83,000 organizations. Even now, all these years later, she still thinks about that choice—not playing soccer in college. Why? Because it taught her a valuable lesson about seizing opportunities.
When the Chief Investment Strategist position opened at her previous organization, she declined it. “I passed on it the first time,” she recalled. But when the opportunity came around again, she couldn’t ignore the memory of soccer and the regret she still carried from walking away.
“I didn’t want to make the same mistake twice,” she said.
At the time, she had three kids at home and was already balancing a demanding workload. Taking on more responsibility felt daunting. But this time, she chose exhaustion over regret.
“I would rather have more exhaustion and less regret than more regret and less exhaustion,” she explained.
For Norton, this was about more than just ambition—it was about strategic grit. Norton believes that overcoming burnout isn’t just about pushing through; it’s about stepping back and making thoughtful choices.
On the podcast, you will learn
- Why true leadership means taking ownership—stepping up in critical moments rather than offloading tough tasks to others
- How embracing diverse perspectives leads to better decisions, including how to engage junior team members for fresh, unfiltered insights.
- Why lasting success comes from small, daily strides—consistency matters more than giant leaps.
You will learn:
- 6:00 How easy it is to cut corners in practice and why you’ll suffer as a result.
- 8:00 How to emphasize the power or “we” on your team.
- 11:00 How living and working in Japan in the aftermath of the Fukushima disaster taught Lane that caring was the universal language of respected leaders.
- 15:00 The level of employee interaction required to achieve success.
- 18:30 The difference between being accountable and responsible.
- 27:00 How to identify a meaningful friend or mentor.
Never Miss An Episode
You will receive a FREE chapter from Don’s best-selling book on GREAT TEAMS when you subscribe.
Bonus Resource
Search episodes
Share Episode
Recommended For You
Never Miss An Episode
Love This Podcast?
We would be so grateful if you left us a rating and review!

Greg Brenneman
“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”

John C. Maxwell
“I am a subscriber because you are one of the greatest teachers, one of the best storytellers I have ever met, and I know you will maximize the people you have on the podcast. I’m telling everyone because when you find gold you point everyone to it.”

Simon Sinek
“Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”

Beth Brooke
“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”

Rick Hendrick
“We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”

Bill George
“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”
Savannah Gallagher
Jon Rousseau
Francisco Nunez
Brett Rutherford
Special thanks to Dave Moore, Lauren Hafner, Samantha Clark, and the Florida State University Internship Program for consistently supporting our research team.
Join the Greatness Community
Download Don’s fill-in-the-blank notes and reflection questions so you can create powerful, positive change in your organization.
Leave a review on Apple Podcasts!
Step 1: Open the Apple Podcasts App.
Step 2: Search Corporate Competitor Podcast and click the episode art.
Step 3: Scroll to the bottom of the page and leave a rating and review.
BONUS Screenshot your review, and send to corporate.competitor@greatnessinc.com for a free gift!