The LSU Tigers won a national baseball championship this weekend by beating the Florida Gators 18-4 on Monday in game three of the College World Series. And while that’s not in itself as big a deal as it might be had another team won – LSU has won six previous championships – this seventh title offers a business lesson we simply cannot ignore.

It was a moment most people wouldn’t have caught, but it positively screamed the two words that have come to define this year’s NBA Finals between the Miami Heat and Denver Nuggets: Heat Culture. Yes, some pundits and T.V. analysts roll their eyes when the two words come up because they think “culture” is a bunch of hooey. But as the Heat’s talismanic on-floor leader, Jimmy Butler, might say via his Twitter account, hooey don’t win you no games.