How Arnold Palmer became the richest athlete in the world.
Sitting in his unpretentious Orlando office, not a trophy in sight, Arnold Palmer bounced from answering calls about a clothing deal in Japan to e-mail about a golf course in Dubai to interviews with reporters from across the United States.
All the while, a most inappropriately named yellow Labrador sat quietly at his feet. Between million-dollar decisions, Palmer scratched the 8-year-old pooch beneath his chin and accepted the dog’s return of affection.