Don Yaeger, a seven-time New York Times best-selling author, major newspaper veteran and former Sports Illustrated associate editor, has covered some of America’s most challenging stories over the last two decades.
When The Media Comes Calling
In today’s age of instantaneous communication, companies and individuals alike need to be more knowledgeable than ever when it comes to media relations. If a member of the press contacts you, will you be ready for that call? How will you react when a question comes your way that you weren’t expecting? And what if you actually want to tell your story? Is there a trick to getting a reporter to see your story as worth telling?