If you are a sports fanatic, like me, then you’ll agree that this time of year is a sports fan’s dream.

There are a multitude of high profile events that can satisfy anyone: the French Open, NBA Finals, Stanley Cup Playoffs, and much, much more. Since I am not much of a commercial guy, I rely on my DVR to help me speed through my programs. But lately, I have discovered a commercial that was strong enough to make me press replay—and I love its message.

The NFL Draft starts this week and the players who will be selected have been poked, prodded, measured and analyzed.

They have run 40-yard dashes, lifted weights and shown off specific skill sets for their potential employers. They have taken the Wonderlic — a timed logic and reasoning test that is used to gauge calm and critical thinking in a high-pressure environment.

But in recent weeks I have talked to several top level NFL executives who have shared a new “measurable” that has risen to prominence in their breakdown of players: they are taking note of a player’s PACE …Performance After a Critical Error. They are looking to see what players do immediately after making a mistake!